The Power of Composability in Real Estate

Composability for Real Estate

In the ever-changing world of modern real estate, adaptability is a necessity for success. As properties change hands, ESG regulations change, new buildings rise, and customer needs evolve, the ability to quickly adjust becomes invaluable. This is where the concept of 'composability' comes in. While this term traditionally heard within technology and software circles, it offers real estate enterprises a robust framework to stay agile in a fluctuating marketplace.

Composability can best be visualized as a set of building blocks, each representing a different function or segment of your portfolio. These blocks are designed to fit together seamlessly but can also be rearranged or replaced as needed.

Let's dive deeper into how exactly composability can transform real estate businesses:

  1. Adaptable Modules for Diverse Assets: Each property type, whether residential, commercial, or industrial spaces, can have its unique module. A 2022 McKinsey report highlights that 35% of job holders can work from home full-time, and an additional 23% can do so part-time. This shift underscores an increased demand for flexible co-working spaces within commercial buildings.

    For a real estate firm that primarily manages commercial office spaces, this trend could present both a challenge and an opportunity. With the principle of composability, instead of resorting to external systems or disjointed solutions, the firm can natively integrate a 'co-working module' into their existing platform. This module would cater to the specific needs of managing shared workspaces, such as booking systems for shared desks or meeting rooms. The advantage? Both traditional commercial spaces and the burgeoning co-working spaces can be managed under a single, unified system, ensuring efficiency and a seamless user experience.

  2. Scalable Operations: The real estate landscape is undergoing a seismic shift. A report by Capital Economics paints a stark picture: office values, having plunged by 35% by the end of 2025, are unlikely to recover even by 2040. Kiran Raichura, Capital Economics’ deputy chief property economist, draws parallels between the office sector's challenges and those of malls, noting a persistent lack of demand. In the case of offices, the shift to remote work is a significant factor.

    For a real estate firm, these market dynamics underscore the need for agility and adaptability. As the portfolio evolves in response to these changes, operations must scale seamlessly. With a composable system in place, if a firm decides to pivot from traditional office spaces to, say, flexible co-working spaces or mixed-use properties, the necessary modules can be integrated or expanded without causing disruptions to existing operations. This ensures that the firm remains agile, ready to navigate market challenges, and capitalize on emerging opportunities without the need for cumbersome system overhauls.

  3. Flexible Tool Integration: Over the past year, PropTech has attracted investments to the tune of $13.5 billion, as reported by Houlihan Lokey. This isn't just a testament to the sector's innovation, but a clear indicator of the vast array of tools and platforms available for real estate businesses.

    With such a plethora of options, how do real estate organizations ensure they're leveraging the best technology tailored to their unique needs? The answer lies in adaptability. With a composable setup, businesses aren't just adding tools; they're strategically integrating the very best solutions that align with their objectives.

    You shouldn't just be integrating any platform; you'd want the best in the market that fits your operational style and customer base. Composability ensures that this integration is not just possible, but efficient and streamlined. This way, every piece of technology, from customer info systems to lead management platforms, is a deliberate choice, ensuring you're not just keeping up, but leading the way in the real estate tech frontier.

  4. Customer-Centric Customization: In the modern real estate landscape, understanding and catering to customer needs is paramount. As preferences evolve, properties must be agile enough to adapt. Composability plays a pivotal role in this, ensuring that real estate spaces are as adaptable as the technology that supports them.

    For instance, if there's a surge in demand for properties with eco-friendly amenities or flexible co-working spaces, a composable system allows for swift integration of these features without a complete overhaul. This adaptability isn't just about physical space; it extends to services and experiences offered. A recent study found that a mere 1-point increase (on a scale of 1-5) in customer satisfaction can lead to an 8.62% higher willingness to renew leases. By embracing composability, real estate businesses can seamlessly tailor their offerings, ensuring they remain customer-centric and responsive to market demands, all while optimizing operational efficiency.

  5. Holistic Yet Segmented Reporting: Picture an asset manager, Jane, overseeing a large portfolio of properties spread across multiple cities. Every morning, she logs into her system, and at a glance, she can see the overall occupancy rate across her entire portfolio. This holistic view is invaluable, but Jane needs more. With a few clicks, she filters the data to view only commercial properties. Another click, and she's looking at commercial properties in New York City. This level of granularity, combined with the ability to see the big picture, is what a composable system offers. It's not just about data; it's about meaningful insights that drive decision-making. Jane can identify trends, spot potential issues, and make informed decisions quickly. The power of such a system is evident when considering that every decision, from rent adjustments to property upgrades, can be based on real-time, segmented data.

Real estate's cyclicality demands businesses to be on their toes. Composability equips them with the agility to tackle market volatilities. Market shifts often necessitate new tools, and composable systems seamlessly integrate these, ensuring businesses remain ahead of the curve. For instance, as ESG considerations gain prominence — with a 2022 EY US CEO Survey highlighting that 82% of CEOs view it as a pivotal factor in decision-making — businesses can natively integrate ESG modules or tools into their platforms. But the agility offered by composability isn't just about ESG; it's about being prepared for whatever the market demands next.

Moreover, as the market evolves, so does the technology that supports it. The recent surge in investments in PropTech solutions underscores the industry's recognition of technology as a key enabler. With a composable system, real estate businesses can seamlessly integrate the latest tools or platforms, ensuring they remain at the forefront of innovation. Whether it's tools for better energy management, virtual property tours, or advanced analytics for tenant behavior, the ability to quickly integrate these solutions without a system overhaul ensures businesses remain ahead of the curve.

In summation, composability isn't just about flexibility—it's a philosophy of adaptability. In the unpredictable realm of real estate, composability ensures businesses remain agile, viewing market shifts as avenues of opportunity rather than challenges.


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Nisha Garigarn

Nisha has 8+ years of experience using technology to create delightful customer experiences in real estate. As VP of Solutions, she's helped deploy ility across 60 million sqft of real estate. She is based in Brooklyn, NY.


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